Tom smiling with his hands on his cheeks
About

I lead product design teams, and I still design. Ten years of shipping products, built on a background in computer science.

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Experience

  1. ZincProduct Design Lead

    Jul 2025 to Today

  2. AlmediaProduct Design Lead

    Jan 2025 to Jul 2025

  3. Patchwork HealthSenior Product Designer

    Jan 2024 to Oct 2024

  4. CirevoSenior Product Designer, part-time

    Jul 2023 to Feb 2024

  5. RapidProduct Designer

    May 2022 to May 2023

  6. BXFounding Product Designer

    Nov 2020 to May 2022

  7. News UKJunior Product Designer

    Aug 2019 to Nov 2020

  8. University of LincolnJunior Product Designer, part-time

    Nov 2017 to Jun 2019

  9. The TimesUX Design Intern

    Jul 2018 to Aug 2018

How I player-coach

Lead the team. Still do the work.

The best design leadership happens close to the work. I set direction with product and engineering, grow designers into senior roles, and still design every week.

Set the direction.

I set a clear vision for design and tie it to business outcomes, from founding BX’s design function to aligning design with commercial goals at Zinc.

What people say

Kind words from amazing people

“We were heavily understaffed on the product side, Tom stepped up and beyond to fill the gaps in the organisation. He showed strong curiosity about Rapid’s business goals and leveraged that to inform his designs. Tom was an influential advocate for us to establish a modern and repeatable product development process, and he showed strong leadership and involved the wider team in defining the problem space and ideating the solutions.”

Yenny CheungVP of Engineering, Bluefish

“Tom approaches design challenges by empathically understanding the problem, from both user and business perspectives. Tom excels at ideating on potential solutions, quickly turning ideas into tangible design concepts that balance user needs, business goals, and technical constraints.”

C. Form MillerDesign leader, ex-Twilio and YouTube

“One thing you’ll find from speaking to Tom is that he truly takes the time to get to know you and your goals. With Tom’s support and mentoring style, I was able to answer a lot of my own questions, and he was able to instil a lot of confidence in myself to push myself further. Any team that Tom joins will be blessed with his insight.”

Kylie LeeSenior Product Designer, Alertive

“One of Tom’s greatest strengths lies in his ability to think big while remaining mindful of practical implementation. Tom understands the importance of digestible deliverables for developers, ensuring that his designs are not only visionary but also actionable and attainable. Tom has a knack for bringing out the best in his peers.”

Jorge García RodríguezEngineering Team Leader

“Tom is an excellent conceptual thinker, with a deep understanding of user experience principles and process, leveraging this knowledge to create elegant and pointed responses to complex problems. He is a proactive team member, always looking to push the boundary and innovate, while consistently delivering to deadlines.”

Jake CoxDesign Lead, News Corp

“I count myself lucky to have had Tom as my mentor. He is incredibly knowledgeable and patient and most importantly he took the time to equip me with the right tools to help me succeed. Not only is he incredibly passionate about his craft, he communicates the process effectively and is super easy to work with.”

Annie CrosslandSenior Product Designer, Cirevo

“What I think sets Tom apart is his empathetic approach to problem-solving. He consistently challenges biases and explores diverse perspectives, leading to robust, user-centric solutions. Tom’s empathy not only enhances his designs but also fosters a healthy and welcoming team environment.”

Faizaan SakibSenior Software Engineer, Affirm

“I was impressed by Tom’s ability to generate innovative product improvement ideas and pitch them to the company. His designs included details that we, as engineers, would only discover later during development. Tom always thinks a few steps ahead. He organised design workshops for our team to brainstorm about a feature together.”

Jevgenija ZigisovaStaff Frontend Engineer

“Working at a fast-moving startup, the speed at which Tom was able to create such high fidelity prototypes was invaluable. Whilst continually pushing for the customer’s needs, he still managed to be extremely understanding of the engineers’ perspectives. Tom would always strive to ensure that the team felt that their opinions were valued.”

Ainsley RutterfordSoftware Development Engineer, Amazon Prime Video

“Tom is a remarkable team player. He is always ready to lend a helping hand and collaborate on projects with a positive and open mindset. He creates a welcoming and inclusive work environment where everyone feels comfortable sharing their thoughts and ideas.”

Jenna DaviesPrincipal UX Researcher, News Corp

“Tom is one of the best designers I have worked with. He really listens: to feedback, to customer needs, to product needs, to engineering constraints. A well balanced designer.”

Rosen DashEngineering leader

“Tom is a very skilled designer, meticulous but open to feedback and compromise. As a frontend engineer, I found Tom’s designs super easy to follow. I never had to ask him twice about something. Tom is among the best designers out there, and simply an amazing human being.”

Masha KlimkinSenior Fullstack Engineer, Rasa

“Tom developed elegant solutions to a diverse range of challenges, ranging from the front end of a blockchain-backed carbon marketplace to mobile applications that would be used in the field by agricultural workers. Tom is able to work quickly and handle ambiguous requirements whilst relentlessly driving for clarity.”

Jon CoelloSoftware Engineer, ex-BX

“Tom helped develop our student-led approach to web and blog UX design, running focus groups and user testing and developing IA, wireframes and iterative designs based on user feedback. He was always engaged, reliable and conscientious.”

Tom WrightHead of Digital Engagement, NIHR

“Tom’s passion for UX and conversion was clear from the outset. His methodology was impressive and his approach refreshing.”

Nathan LomaxFounder, Quickfire Digital
Personal projects

At my foundations I’m a creative.

When not crafting digital products for renowned organisations, institutions, or startups, you'll find me immersed in creative briefs, whether they're set by the community or self-generated.

GarmentsShort film

A study into the theme of objects and objectification

A body of work representing three words: object, objection and objectification.

5 min read

View project

TransienceInteractive installation

Opening the doors to rave culture through a journey of accessibility and shared experience

A glimpse into the vibrant culture of raving and the diverse people behind it, for a scene that is often inaccessible and demonised by the media.

8 min read

View project

Family PortraitShort film

A visual time capsule of 90s childhood captured in family holidays

Digitised family holiday tapes from my childhood, brought together into one short film made for easy, enjoyable viewing.

4 min read

View project

DissertationWriting and web platform

Inequality within algorithms and machine learning

Writing and a web platform exploring how inequality shows up in algorithms and machine learning.

Coming soon
Cover image for the dissertation on inequality in algorithms